DIGIGEN services
Digital advertising
Advertise to people who need your products or services.
Put your offer in front of people who are likely to need it. We review targeting, creative and the path from the ad to a real conversation.
Who it helps.
You need more relevant inquiries, or your current ads attract the wrong people.
For marine and service businesses. Based in South Florida, working remotely through your agreed tools and channels.
What’s included.
- A clear offer and audience
- Campaign testing and improvement
- Tracking from ad to inquiry
Ad creative is included in the agreed campaign scope. Media spend is separate from service fees. Website work, additional production and sales operations are scoped separately.
How it works.
Choose the offer and audience
Understand who needs the product or service and why they would choose you.
Build and launch
Connect the creative, campaign and destination page with useful tracking.
Learn and improve
Review relevant inquiries and results, then adjust targeting and creative.
What this looks like for your business.
A typical path. Your setup is built around your actual offer and process.
- TodayAn ad attracts the wrong inquiries
- What we changeAdjust the audience, message and qualification
- The next stepTrack relevant inquiries and appointments
What we need from you.
We need your offer, service area, account access, approved creative, budget and a working destination. Your team must be able to respond to inquiries.
How we measure progress.
We review cost per relevant inquiry, appointments and available sales outcomes. Clicks alone do not show whether the campaign is helping.
When we can launch.
We typically set up and launch the agreed work within 30 days after complete information, access and approvals. We confirm your schedule before work starts.
Your proposal confirms the scope, required access and schedule. Timing depends on the request.
Questions about digital advertising.
Can you improve existing ads?
Yes. We review what is working and what is attracting poor-fit inquiries before deciding what to change.
Do we need a new website first?
Only if the current website is blocking conversion or measurement. We address that before sending more paid traffic.
What does it cost?
Advertising spend is paid separately from management fees. Your proposal sets the budget, included creative work and any additional production or website scope.
What happens after launch or delivery?
Campaign management includes the agreed review and improvement cycle. We use your team’s feedback on inquiry quality to decide what to change.
When should we fix something else first?
If your website does not convert or your team cannot respond, we address that constraint before increasing ad spend.
Discuss this service for your business.
Tell us what is happening today. We’ll explain what this service can help with and whether something else should come first.